Y Axis = profit potential
X Axis = Share of wallet, how much do the customer spend on Duni of their total profit potential

KA A = 
Profit margin > 20 K€ our share of wallet < 75% KA B = Profit margin > 20 K€ our share of wallet >75%
EU A = 
Profit margin from 2 K€ to 20 K€ our share of wallet < 75% EU B = 
Profit margin from 2 K€ to 20 K€ our share of wallet > 75%

EU C = 
Profit margin < 2 K€ our share of wallet > 75%
EU D = 
Profit margin > 2 K€ our share of wallet < 75%

KA = Profit margin > 20 K€ our share of wallet = 0 %
High = Profit margin > 20 K€ our share of wallet = 0 %
Low = Profit margin > 20 K€ our share of wallet = 0 %