How it links together

RAC

• Result, example order value, profitability, new customers etc.
• Activities > Quality – Quantity – Direction
  – Quality
  With which quality do we do things ie; hitrate, booked meetings/no of made calls,
  – Quantity
  How much we do things, ie. Customer visits, phone calls, mailings etc
  – Direction
  Where do we run, to which customers do we do this.
The Customer Base is our compass
• Competence / Resources
  – Knowledge
  – Skills
  – Motivation
  – Self Esteem
  – Attitude
  – Time
  – Material
  – Etc.