Sales by Objectives

  • Sales by objectives involves actively working on formulating objectives regarding results and the efforts and competence development which arise as a natural consequence of these.
  • Sales by objectives also addresses the way the objectives are formulated and followed up.
  • Correctly applied, Sales by objectives creates increased efficiency from committed employees working as a team.
  • The objectives must be designed such that the way of achieving the objective is described in terms of efforts (activities) and competence development.