Benefits and Features definition
- Benefits
Benefit of using the product
An advantage or profit gained from something
Savings, Effectiveness, More guests etc
- Features
Facts about a product
Figures, Data etc
- Be consequent when selling your idea
- Derive some arguments from the customers buying motives and decision criteria
- Limit the amount of arguments
- Lay the foundation for your arguments
- Strengthen the arguments
- Try to get the customers’ acceptance after each argument
- Analyse the competition and produce USP
- Never speak ill of the competitors
- Be prepared for objections
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