Our Sales Process
Background
Why work with processes
The Customer buying situation
Preparation before a meeting
Agenda – Example
Set Objective – SMART
Arrival / 1st impression / Start
Table settings checklist
Motivate questions
Analysis / Create the need
Questioning Technique
Funnel Technique
FOCA
Present Solution
Benefits vs Features, Definition
Argumentation cycle
Handling Objections
Decision / Conclusion
Follow up
Book meetings – phone
Sales by Objectives
The purpose
How it links together
The Customer Base
Definitions
Strategies
Prospects – C & D customers
Platform analysis – SWOT
Platform analysis – Quick
Trade Marketing
Films
Flyers
Pricelists
Denmark
Finland
Norway
Sweden
Product cards
Candles and Accessories
Tablecloth
Napkins
Assortment/Presentations
Product range
Presentations
Conference – Jan 2019
Conference – Autumn 2019
Other
Know how
Newsletters
Non sales articles
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